The Buzz on Black Friday
by Claudine ZapNov 13, 2009
Black Friday sounds like another doomsday disaster movie, but relax, it's actually the name for the biggest shopping day of the year. It's a retailing term for the day after Thanksgiving, when you, the consumer, shop for bargains and they, the businesses, rake in enough sales to be "in the black:" profitable for the rest of the year. At least they can hope.
Well, holiday bargain hunters: Christmas has come even earlier this season. Not only were the sweetest of deals leaked online way before the designated day, but plenty of savvy shoppers have hopped on to the Web before they head to the mall to elbow their way into the superlow prices of the year.
Yahoo! searches for "Black Friday sales" have grown a whopping 500% in the last seven days. Shopaholics are also looking up "Black Friday specials," "Black Friday ads," and "when is Black Friday." The best part, many stores are doling out pre-Black Friday discounts for the way-early bird who's paying attention.
While the deals are supposedly rolled out for holiday shoppers, let's just be honest: Surveys show that the shopping spree isn't always to give gifts, but to get good deals for yourself.
It's OK, your secret's safe with us. And believe us, lots of people are searching the Web for deals galore. Lookups on specialized sites that track store specials, like blackfriday.info have soared 600%. Black-Friday.net searches are up 500%. And searches on GotaDeal.com, have spiked an amazing 2,000% in the last week.
Shoppers ares scouring Yahoo! for hot items including: The zhu zhu hamster, iPod Touch, the Nook e-reader, Reebok's Easytone sneakers, Dell computers and LCD TVs.
Sears is offering "doorbuster" deals on gizmos like Kodak digital cameras and Kenmore microwaves every Saturday till Christmas. At $3 each, Target will be practically giving away appliances like coffee makers and toasters. And Best Buy's deals include deep discounts on Blu-Ray players, Sony notebooks, and Xbox 360 packages.
Oh, and we're sure there are still plenty of good gift ideas to get other people, too. If you're wondering what to buy everyone else, check out Time's rundown of top gadget gifts.
The only doomsday scenario in this Black Friday may be where to find room for all your new things.
